It Doesn’t Have To Work, It Just Has To Sell…
I am constantly getting asked by people about the newest weight loss gadget, exercise device or training tool. These are typically people who haven’t stuck to anything for more than a week when it comes to proper nutrition and training habits.
I’ve been in the fitness industry for almost two decades and seeing infomercials or ads on social media that target those people get me lit up.
Most of those products are promoted with the help of fitness models who have probably never touched that product on the way to getting the body they have and will probably never touch it again after the shoot is done. Seeing some ripped up guy or girl all oiled up with perfect lighting gives consumers a false sense of hope. They think “If that guy or girl can do it so can I”.
The downside to thinking this way is the consumer doesn’t see all the work that that individual has put in to become the model they are. They didn’t see the years, months, weeks, days, and hours in the gym and kitchen to get them to that point. All they see is a product promising fast results and a chiselled body.
The general rule of thumb is if it seems too good to be true then it probably is. Don’t get sucked into the flashy gadgets that promise to deliver results. Find a process that works, something you can stick to, something that you enjoy, and know why you’re doing it. If you’re seeing results and it’s slow then it’s working and you’re heading in the right direction. Stay the course. If you’re not seeing any results and you’re staying true to the process then something needs to be tweaked.
Be critical of anything that someone is trying to sell you and ask yourself, Does this thing really work or are they just trying to sell me something?